Blogs, Tips, Tools, and Resources

Sponsorships | Partnerships | Fundraising | Events

Get useful resources, tips, and tricks to help improve your corporate fundraising efforts. We’ve included blogs that focus on problem solving issues that charities typically encounter as well as templates and guides to help you organize and streamline your money raising activities.

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Social Media: Why You Should Use it (Even if You Hate it)

Social Media: Why You Should Use it (Even if You Hate it)

Lately I’ve heard lots of comments around the pitfalls and challenges of various social media platforms when it comes to corporate fundraising. I’ll be the first to admit, there are all sorts of reasons why social media is… well, frustrating to say the least. And yes,...

My Wedding and the Customized Proposal

My Wedding and the Customized Proposal

I recently visited 3 different clients, all of whom were waiting for a sponsorship proposal to be finished before they picked up the phone to call their corporate prospects. This could mean that they hadn’t read this or this, or maybe my message just wasn’t hitting...

Corporate Fundraising, Cause Marketing, Sponsorship… say what?

Corporate Fundraising, Cause Marketing, Sponsorship… say what?

Your Corporate Fundraising Glossary When it comes to describing what exactly I do, I’ve heard every possible term imaginable – corporate fundraising, cause marketing, sponsorship, corporate partnership, you name it. At their root, all of these terms seek to define the...

Corporate Partnerships Are Not Found In Databases

Corporate Partnerships Are Not Found In Databases

I am often asked to build corporate prospect pipelines for charities. For some, this means going to a database and that in the database it will list companies that are investing in your cause and Bingo! a company name and contact is added to your list. This might have...

Major Donor Perspective

Major Donor Perspective

The Mind-shift needed for Major Donor Fundraisers to raise Sponsorship Dollars Are you a Major Donor Fundraiser doing corporate fundraising? This is for you. Recently I had several conversations with some seriously kick-ass major gift fundraisers. These women are...

Exceptions to the “No Proposal” Rule

Exceptions to the “No Proposal” Rule

Sometimes a proposal is necessary for corporate fundraising, but when? I know you’ve heard it, don’t do a sponsorship proposal before the first meeting with a corporate prospect. Lots of the corporate sponsorship smarties say so! And, I couldn’t agree more, but I do...

Building Your Pipeline

Building Your Pipeline

How to build your corporate prospect pipeline, without the cold call! Fundraising of all kinds is about relationships. And this is just as true with corporate fundraising as it is with any other type of ask. In the end, you are always better off pitching sponsorship...

Creating Sticky Corporate Partnerships that Thrive!

Creating Sticky Corporate Partnerships that Thrive!

Building a partnership between a charity and a corporation is time-consuming and a lot of hard work, on both sides!!! Due to the upfront time involved, it can be an expensive venture. No charity, (or hard-working fundraiser!), has the time and resources to invest in...

Starting With Why?

Starting With Why?

The Key Question You Must Answer in Corporate Charity Partnership I have had many conversations with fundraisers who believe that they can, and should, be getting more money from companies. In some cases, I have to agree. But they are not, and they want me to tell...

Don’t Fill Out The Form!

Don’t Fill Out The Form!

I don’t want to say it never works, because then there will be the 1 or 2 charity exceptions that filled out an online corporate sponsorship form and received a yes. This might have happened because: They are getting a historical gift and haven’t been phased out –...