From Support to Spotlight: The Role of Corporations in Cause Visibility

How corporate support goes far beyond writing a cheque is such an important piece of understanding the power of nonprofit-corporate partnerships. In this LinkedIn Live, Heather was joined by branding and communications expert Shelley L. Mayer, CM to unpack what it takes to go from a silent supporter to a full-on spotlight partner. We explored how nonprofits and their corporate partners can work together to shine a bigger, brighter light on important causes, and how smart, accessible messaging helps maximize both impact and visibility. Because when corporations bring their platforms, audiences, and credibility to the table, they can amplify a nonprofit’s voice in ways that matter deeply. But it doesn’t happen automatically. It takes intention, collaboration, and shared goals. We talked about:

• How to make your cause easy to amplify
• Why clarity and simplicity in messaging matter
• And how visibility builds staying power in corporate partnerships

If you’re looking to better align your corporate partnerships with your brand and mission, and truly leverage those relationships to be seen and heard, this conversation is for you.

Shelley’s Bio:

Shelley Mayer is the founder of Ramp, a branding and communications agency focused on social impact. With over 20 years of experience across client and agency roles, she has advised hundreds of nonprofits and charities, including World Animal Protection, Food Banks Canada, Trans Canada Trail, and Habitat for Humanity. A Chartered Marketer, GRI-certified sustainability professional and creator of the Enlightened Brands™ method, Shelley is known for her strategic thinking, industry connections, and commitment to purpose-driven work.