Linking Marketing Plans and Sponsorship Success in the Arts

In this session, we are going to particularly focus on the arts sector, and how when marketing and sponsorship strategies work in harmony, nonprofit organizations can significantly boost visibility, revenue, and partner satisfaction.

But without upfront planning and shared goals, opportunities are often lost.

In this episode, Heather is joined by arts marketing expert Heather Kelly to unpack how thoughtful marketing strategy and deep audience insights can unlock new sponsorship value.

You’ll hear how to build marketing plans that serve sponsor goals from the start, the importance of a first impression, and how engagement data can attract and retain corporate support/

If you’re looking to connect the dots between audience engagement, marketing, and corporate partnerships, this conversation is for you.

Heather’s Bio:

Heather Kelly is a seasoned arts and culture marketing expert, founder of HKC Marketing, owner of Akimbo Art Promotion & Consulting, and a dedicated advocate for the creative sector.

Her work focuses on helping arts professionals and organizations amplify their impact through strategic marketing and meaningful connections.