Looking at corporate partnerships with an equity lens is a complex area to sort out when you are committed to equity and believe in the potential of corporate-charity partnerships.
“We want ABC insurance company to support us.” Jen said on our coaching call. Her tactic felt very focused. So, I asked her to tell me more about why ABC insurance company?
Here are three main items the BridgeRaise team looks at when we start a Strategic Assessment of your Corporate Partnership Program
At BridgeRaise, we are strong advocates of building corporate partnership programs using a relationship-first approach.
Maybe you were mid-negotiation with a corporate prospect and about to close the deal. And they left the company. Now what?