Headlines are moving fast these days. U.S. tariffs, shifting global markets, a Canadian election. And while these stories may feel far from your day-to-day fundraising, they’re not. We’re stepping into a season of change, and that uncertainty will influence how companies give, partner, and show up.
This isn’t about crystal ball predictions. I want to share a few trends and strategies that can help nonprofit leaders navigate the months ahead.
1. Global shifts can reshape corporate priorities
When economies tighten or political climates shift, companies reassess where they spend and invest. Some may slow down sponsorship decisions. Others may lean harder into causes that align with public sentiment, employee engagement, or brand resilience.
For nonprofits, this means listening closely. What’s happening in your partners’ industries? What’s keeping their leaders up at night? These are clues to where your value will matter most. Solving business problems, or at least being an understanding partner is what strengthens the relationship and can lead to investment.
2. Steadiness is a partnership asset
In uncertain times, companies want partners who feel reliable not reactive. This is your moment to be that steady, strategic presence. Bring perspective. Offer solutions. Show that you’re thinking ahead, not just responding in the moment.
Small touches can build this trust: a quick check-in email, sharing relevant articles, or suggesting a collaborative conversation about future planning.
3. Staying informed is part of the job
You don’t have to be a political analyst or economist, but you do need to keep your finger on the pulse. Read headlines. Ask questions. Notice patterns in your conversations with corporate contacts. Even anecdotal knowledge can give you an edge.
One of my favorite strategies is to pair industry news with insights from your own network, it turns information into action.
4. Stories and observations can ground your strategy
In a recent LinkedIn Live, I shared real-world examples of nonprofits navigating corporate hesitation and thriving through it. The common thread? They were proactive. They used change as a reason to engage, not retreat.
Want to hear more? You can check it out here: Corporate Partnerships in a Time of Uncertainty: Navigating Change
Maybe your sponsor is delaying a decision. Maybe a prospect is uncertain about their budget. These aren’t roadblocks, they’re openings for new conversations.
Interested in reading more?
I have provided specific data points and corresponding strategies in 3 linked in posts over the last few months:
2025 Trends in Corporate Purpose
Change is here. The question isn’t if it will impact your partnerships – it’s how you’ll respond.
Stay curious. Stay steady. And remember: even in uncertain seasons, strong relationships will carry you further than any forecast ever could.
I regularly update on trends in the sector on LinkedIn. If you want to follow along, you can join me here.
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