If you’re a fundraiser looking to build long-term, meaningful corporate relationships, chances are volunteering has come up in your conversations.
And maybe, like many of the organizations I work with, you’ve found it exciting and overwhelming.
Recently, I was joined by Farrah Rooney, Manager of Corporate Citizenship at Volunteer Canada, to unpack how employee volunteering is evolving, and how nonprofits can position themselves to benefit.
Farrah brought her deep experience and strategic perspective to this conversation, sharing why volunteering is more than a “nice-to-have.” It’s quickly becoming a core part of corporate ESG and CSR priorities, and that shift has big implications for charities.
We talked about what it takes for a nonprofit to build “volunteering credibility” and how gaps in your volunteer strategy can actually be a competitive disadvantage when it comes to partnership potential.
In this conversation, you’ll learn:
☑️ Why volunteering is now a critical factor in corporate decision-making
☑️ How to design opportunities that deliver value on both sides
☑️ What real alignment looks like, and how it leads to deeper, longer investments
Whether you’re trying to respond to more volunteer requests, or want to proactively build this into your partnership strategy, this session will help you do it with confidence.
Watch the full conversation here: How Corporate Volunteering Strengthens Partnerships
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