What’s missing from your research?

You’ve heard me stress many times – what do you need to know before you reach out to a new prospect? And, no surprise, it’s not more about your cause, your programs or your plans. It’s about them. And it’s not what you think. Or at least...

Your BEST Corporate Fundraising Hook

How do you make sure your email gets opened? You spend a lot of time and effort to compose the perfect email. But what happens if your prospect never opens the email? I have seen way too many people get ghosted by their prospects when corporate fundraising. Getting...

The ONE thing that makes Corporate Partnerships Successful?

Do you know the ONE thing over everything else that will make a corporate partnership successful? I know, I know, it’s probably not the one thing you want to hear and there are lots of things that go into successful corporate partnerships, but time and time...

Micro-steps are e Key to Reaching Your Fundraising Goals

Are you feeling overwhelmed? Is this the month where all you can think about is all the things on your to-do list? How big the projects are that are in front of you? How many steps you have to take to meet your corporate fundraising goals? If this is you, I am going...

Adding Value is the Road to Success

How do I stay in touch? What do I say next? These are just a couple of the questions that I hear when people are following up after sending a proposal when they haven’t heard back. I’m Heather Nelson. I’m a Corporate Fundraising Specialist, and I...