What’s missing from your research?

You’ve heard me stress many times – what do you need to know before you reach out to a new prospect? And, no surprise, it’s not more about your cause, your programs or your plans. It’s about them. And it’s not what you think. Or at least...
Have you been ghosted by your prospect?

Have you been ghosted by your prospect?

You met, it seemed like alignment was there, but when you followed up for a meeting, nothing. Did you put in a proposal and not hear back? Or maybe you had a discovery meeting, and you both had next-steps, and then crickets? Are you being ghosted by your corporate...